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Privacy Policy

KWS SAAT SE & Co. KGaA (hereinafter also "KWS", "we" or "us") is pleased about your interest in BrandNet and thanks for your visit. We treat your personal data confidentially and in accordance with the statutory data protection regulations and the data protection declaration on this page. In particular, we would like to inform you about the processing of personal data in the BrandNet below.

  1. Responsible for data processing
    KWS SAAT SE & Co. KGaA, Grimsehlstraße 31, 37555 Einbeck, Germany is responsible for the data processing in accordance with Art. 4 No. 7 GDPR.

  2. Contact details of the Data Protection Officer
    You can contact our Data Protection Officer as follows:

Data protection supervisor
Grimsehlstraße 31
P.O. Box 1463
37555 Einbeck
Phone: +49 (0)5561 311-1412
Fax: +49 (0)5561 311-500

Encrypted contact form:
Contact person: Boris Reibach

  1. Purposes and legal bases of the processing

a) Informational visit to BrandNet
When using the website in an informative way, we only collect the personal data that your browser transmits to our server. If you want to view the BrandNet, we process the following data, which is technically necessary for us to view the website and ensure stability and security:
• IP address
• The date and time of the request
• Time zone difference to Greenwich Mean Time (GMT)
• Content of the request (concrete page)
• Access Status/HTTP Status Code
• Amount of data transferred in each case
• Website from which the request comes
• Browser
• Operating system and its interface
• Language and version of the browser software.
This information is evaluated exclusively for statistical purposes.
The legal basis for processing is Art. 6 sec. 1 p. 1 lit. f GDPR. The legitimate interest of KWS is to provide and increase the user-friendliness of BrandNet and to ensure data security.

b) Tracking
Various technologies are used to collect and store data for marketing and optimization purposes. Usage profiles can be created from this data under a pseudonym.
This website uses Google Analytics, a web analytics service provided by Google LLC ("Google"). The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, by IP anonymizing on this website, your IP address will be truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, comcompile reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data from Google.
Further information on terms of use and data protection can be found at or at Please note that on this website Google Analytics has been extended by the code "anonymizeIp" to ensure an anonymized collection of IP addresses (so-called IP masking).
The legal basis for processing is Art. 6 sec. 1 p. 1 lit. a GDPR.
To give your consent to the processing of your data within the framework of GoogleAnalytics, please click the blue hexagon in the lower left corner of the website.

  1. Cookies
    We use cookies on our websites. Cookies are small text files that can be stored on your hard drive when you visit a website. These text files are generated by the web server with which you have established a connection via your web browser (e.g. Edge, Firefox, Google Chrome) and then sent to you. Cookies cannot run programs or transmit viruses to your computer. They are used to make the Internet offer more user-friendly and effective overall. This website uses the following types of cookies, the scope and functionality of which are explained below:
    • Transient cookies (a)
    • Persistent cookies (b for this).

a) Transient cookies are automatically deleted when you close the browser. This includes, in particular, session cookies. These store a so-called session ID, which can be used to assign various requests from your browser to the common session. This allows your computer to be recognized when you return to our website. Session cookies are deleted when you log out or close the browser.

b) Persistent cookies are automatically deleted after a predetermined duration, which may vary depending on the cookie. You can delete the cookies in your browser's security settings at any time.

c) You can configure your browser settings according to your wishes and, for example, refuse to accept third-party cookies or all cookies. Please note that you may not be able to use all the features of this website.

d) The Flash cookies used are not collected by your browser, but by your flash plug-in. We also use HTML5 storage objects, which are stored on your device. These objects store the required data independently of your browser and do not have an automatic expiration date. If you do not want to process Flash cookies, you must install an add-on, such as "Ghostery" for Mozilla Firefox or the Adobe Flash Killer cookie for Google Chrome. You can prevent the use of HTML5 storage objects by using private mode in your browser.

  1. Recipients of personal data
    KWS also uses subsidiaries from the KWS Group or external service providers to operate our website to assist us in the operation of the website. These companies may only use your personal data to perform their duties on our behalf and are obliged to comply with the relevant data protection regulations.
    Transfers of personal data to state institutions and authorities shall only take place within the framework of mandatory national legislation or where disclosure is necessary for legal or criminal prosecution purposes. A transfer for other purposes does not take place.

  2. Transfer to third countries
    Personal data that we process in the context of the processes described above may also be transmitted by us to recipients within the meaning of Article 4 No. 9 GDPR who process your personal data outside the territory of the European Union.

  3. Duration of storage
    In principle, we only store your data for as long as it is necessary to perform a service that you have requested or to which you have given your consent.

  4. Your data subject rights
    You have the following rights with regard to the personal data concerning you, insofar as their respective legal requirements are met:
    • Right to information,
    • Right to correction
    • right to erasure,
    • right to restrict processing,
    • right to data portability,
    • Withdrawal of consent: If you have given your consent to the processing of your data, you can revoke it at any time with effect for the future. The legality of the processing of your data until the revocation remains unaffected by this.
    Right to object
    Case-by-case right to object
    You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is based on Article 6 sec. 1 p. 1 lit. f GDPR; this also applies to profiling based on these provisions. This personal data will no longer be processed for these purposes, unless compelling legitimate grounds for processing can be demonstrated that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

To assert the above rights, please contact us using the contact details provided above.
You also have the right to lodge a complaint with a data protection supervisory authority, in particular in the Member State of your habitual residence, workplace or place of alleged infringement, if you consider that the processing of personal data concerning you is unlawful.

  1. Modification of this Privacy Policy
    We reserve the right to change and revise this Privacy Policy from time to time. Please refer to the current version of our privacy policy.
    Einbeck, October 2020